Week 19 - Advanced User Study (21-28\04)

1. User Study:

First, after several additional usability tests, some points were raised for improvement in the app interface: A. Apartment profile page:

- Adding a summary of the period (months) that the tenant stayed in the apartment, in addition to information that existed about the date of entry and exit.

- Improving the 'Pros and Cons' section: "too long", "difficult to read", "it is not entirely clear what is an advantage and what is a disadvantage", "exhausting".

Before:

After:

B. Home screen/search:

- The bottom navigation bar is nicely designed but it is not completely understood what is the purpose of each icon in it and the need of each of them for the MVP version.

You can see that we have placed three icons: plus (to add reviews), search, and icon of "saved" (which is not planned to be in the MVP version).

Before:

It can be seen that we are left with two main and necessary options:

Searching for the apartment and adding an apartment review. Therefore, we corrected it as follows:

After:

2. Questionnaire for collecting opinions for the DB:

After sending the survey to several people for review, we realized that it was long, cumbersome and some would say that it was a bit boring. Therefore, this week we worked mainly on cracking the most important questions, focusing the questionnaire as a fun process, improving the visual visibility and the user experience.

What did we do?

- We shortened the process that users go through - fewer questions. - We divided the questionnaire into 4 main parts:

A. General acquaintance

B. landlord

C. Maintenance - Instead of giving the user the option to fill which rooms he wants, we risk a lack of vital information and a lack of uniformity in entering the data. We also chose the part maintenance into 3 parts:

* General - matters specific to a particular room but the apartment as a whole.

* Kitchen room.

* Bathroom.

D. Around the apartment.

- Besides, we emphasized the micro-copy- simple, fun, and addressed in a non-gendered language.

In addition, we decided on the MVP information architecture:

Splash Screen:

Stay Tuned!

Week 18 - Progress On Several Levels (14-21\04)

Testing, improving the interface, creating a questionnaire, and starting to build our DB.

This week was one of the most effective we had throughout the process!

1. We first made design changes based on the previous feedback we received. Then, we went out for more usability tests which brought us some insights so, without waiting we went back to "Figma" to fix what is needed to go back for repeat usability tests.

The following video, can not see in a short brief explaining the main changes we made in terms of interface design:

https://drive.google.com/file/d/1OQKzZdi_kj8XXs9pmvvDucYT5y7VIT8l/view?usp=sharing

2. At the same time, to save time and be efficient, we have created an interactive survey on the Typeform platform that will help us get started and create our DB properly.

Attached is a video explaining the survey:

https://drive.google.com/file/d/1rBhc_YCpURjl7LqH8F3Jo3WRj9zngf3v/view?usp=sharing

( It should be noted that further changes occurred later after the creation of the video in the wording of the questions accordingly).

3. Furthermore, we have created an integration between the survey platform and the Airtable account - where all the information we receive from users from the survey we answered will be automatically transferred. Attached is a video illustrating the subject:

https://www.loom.com/share/f02e072bcaa14f878c71efe0bc4f1383

What awaits us next?

* Finish everything required to start distributing the survey as early as this weekend.

* Go out for several other usability tests on top of the latest changes we have not yet been able to test.

Week 17 - More User Study (07-14\04)

After the corrections, we made last week we went out for more usability tests, demand for the scenarios, and the KPIs we defined in previous weeks. From the tests we concluded:

1. We need to solve the issue of the specific reference to gender that exists in the product (in icons and micro-copies). For example here:

How did we solve this?

We used non-gender-specific icons and used non-gender language, For example:

2. We concluded that we need to emphasize the 3 main points that bring value to the user: past tenant rating, who the tenants were in the apartment (single, couple, partners, or family), and the time frame in which they lived in the apartment. Therefore, we have chosen to change the way the screen is displayed.

Before on the left, After on the right:

3. In addition, we understood that the interface of the apartment profile needed to be changed, although we thought that it was intuitive and clear that we noticed that the above might drive away from some users, so we changed it accordingly.

Before:

After:

4. Emphasis on visuals and pictures for illustration - We understood that it is necessary to show the images and not to hide them in a negligible place later in the scrolling of the page, but to place them in a central location. Also, we were presented with the need to see pictures not necessarily of faults but also of the daily routine taken by the tenants - which may give an extra layer of information in order to make the right decision.

Before:

After:

5. Lastly, we have added a tab navigation menu that will make it easier for the user to navigate between the different parts of the profile screen and understand the message.

Besides, we started working hard on the other screens we have left for the MVP, such as the home screen (where we are searching the apartment) :

Moreover, we worked on the survey that we are interested in conveying to the target audience to start building the initial database that we will assimilate into the app.

Attached is a video illustrating the survey after work:

https://drive.google.com/file/d/1rBhc_YCpURjl7LqH8F3Jo3WRj9zngf3v/view?usp=sharing

Stay Tuned!