Week 9 - Speed Mentoring Event & Scenario (23-30\12)

Summarize speed mentoring feedback, fix our "how might we", indirect user survey and defining the motivation and incentive of the users.

This week opened with the Speed ​​Mentoring event we have been waiting for and preparing for over the past week. Despite the existence of the event through Zoom, we were surprised to find that there was no problem in having a fruitful dialogue and discussion with the experts.

In addition, we were pleased to find that the experts believe that the need we strive to address is clear, strong, and necessary today in the rental market.

"When you talk, you are only repeating what you already know. But when you listen, you might learn something new" (Dalai Lama)

In addition, the experts referred us to discuss critical questions and concerns for the continuation of the process and focused us on continuing the work during this week.

From the variety of feedback provided during the discussions, this can be focused on a number of main points:

• Select a particular area/city/neighborhood and start the pilot of the product there, a place that will allow us to get quantity to improve the quality later on.

• Focus on our: "How Might We".

• Discuss the question of motivation/incentive.

1. Hence, we met for a brief meeting to discuss and focus on our "How Might We", following the feedback we received from the experts. Finally, we focused the question as follows:

How might we reveal assets ’history and hidden properties in order to raise a tenant’s certainty and security, during the rental experience?

2. Next, we formulated a survey designed to help us get to know our users in-depth while examining the motivation that drives them, their opinion on the rental market, what information they think is important to emphasize from their in-depth knowledge of the subject, where we should focus on location (where there is high responsiveness) and more.

Attached is a link to the given survey:

https://forms.gle/yUMsNnBaB4VuA7DRA

Currently, about 121 past and present apartment tenants answered the survey, in a variety of cities across the country. Attached is a number of slides from the variety of findings that emerged in light of the survey:

3. The survey findings sharpened the question of the incentive issue for us:

The motivation of the users is to get information that is not accessible to them in order to make an informed long-term decision. Due to the need to obtain transparent information, which is not currently accessible, about properties that are of interest to them during the frustrating search process, in exchange for a brief sharing about at least one rented apartment, where they have lived in recent years they will be able to get the missing information.

4. Following this, we formulated new scenario:

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As you can see this week was busy with a variety of tasks following the feedback of the experts.

It is important to note that this week we have strived to think beyond what is required and to start looking forward to the continuation of the process in order to formulate the thought more towards the solution and its implementation properly.