Week 6 - Ideation Part A (02\12-09\12)

Meet frontal for the first time, brainstorming games and beginning the ideation process.

We started the week with great excitement. After several months at home due to the Covid-19, we returned to campus and met with the team for the first time, frontally.

We started the session with several games planned to help us in the process of thinking about the solution extensively.

First, we had to plan in 30 seconds the best party imaginable.

Of course, we exaggerated a bit but we felt comfortable planning a private party for the group members, which will feature the stand-up comedians Adir Miller and Shahar Hasson all night long and the food will be cooked by no less than the international chef - Gordon Ramsay. It's just the tip of the iceberg, yet we only had 30 seconds to think.

After that, we were asked to think of no less than 30 ideas depending on the chosen domain and especially those that would answer the ״How Might We" we wrote, in 20 minutes.

At first, we must admit that we were a bit surprised, 30 may be a threatening number but eventually, we started throwing ideas and writing them on the notes we felt very confident in ourselves, and more than that we enjoyed thinking and sharing ideas.

We were then asked to divide our ideas into 3 main groups: practical, impractical, and surprising.

The next step was to use the practice of "copying from the best" and choose 5 products that we value and love and map the features and main values ​​that these products express.

“ The best compliment someone could give you is to copy you”

We chose to focus on Netflix, Waze, Bit, Spotify & Airbnb.

• Waze - Use the reward to encourage the actions of the users.
  

• Netflix - Using the wisdom of the masses to encourage user viewing (Top 10 in the last day or by location).
  

• Spotify - The ability to be exposed to music from different genres from anywhere - all in one place.
  

• Bit - The reliability of the information, overcoming a psychological barrier that exists in the act of transferring money and preventing the user from despairing, which usually results from a complicated process.
  

• Airbnb - Proper and effective use of information obtained from users themselves through opinions and ratings.

we had to match a key value of each of the five products we mapped to the domain we are dealing with.

The final result of the meeting can be seen here:

Later in the week, we met to formulate the initial scenario following the persona we presented in previous weeks and by the initial solutions raised at the current meeting.

Attached is a link to the scenario:

https://docs.google.com/document/d/1CjVu87h4RKSgGt4MDjbX47gThn82gexQBcO01EfBxaI/edit

To sum up the week, after long weeks of working the room at home, it was fun to meet the team members for the and we even saw evidence that these meetings contribute a lot to the pace and effectiveness of the tasks, therefore, we hope this will be possible in the coming weeks.