Week 14 - Improving Our MVP (17-24\03)
- Roei Ben Zvi
- 29 במרץ 2021
- זמן קריאה 3 דקות
עודכן: 2 באפר׳ 2021
Before Passover, we held a meeting with several mentors from the lab in order to receive professional feedback on the design of the interface. As a result, we have concluded that there are several critical issues.
1. First, our goal in the pilot, as mentioned, is to appeal to a very specific target audience - apartment renters in the city of Beer Sheva. Thus, one can see the problem when it is in English, which is not the native language of potential users. This may deter users and create a certain misunderstanding when they first meet.
Therefore, our first mission was a bit challenging. We designed the app from the beginning in the Hebrew language. It should be noted that we conducted in-depth research and search for inspiration regarding the style of the language, before making the changes.
Some relevant links that helped us as follows:
Then, we realized that there would be problems in the way we chose to display the cards (which show the information about the apartment history). As you can see in the"before" picture attached above, there is a separation between the cards, which confused the users, although we thought that the timeline that passes through them strengthens the connectivity between them. This was not understood by the users.
Moreover, the cards are designed with a certain shadow that on the surface seems aesthetic and attractive but on the other hand, impairs the understanding of the interface because it looks clickable - which is not true in practice.
Shadow Example:
Therefore, we made several significant changes to the interface view. We first looked for many inspirations, which user interfaces are accustomed from well-known and successful apps and which is consistent with the way we want to present the data. We have concluded that the most correct and intuitive to display the cards as they were at first, but the information contained in each card will be displayed on a separate screen.
Also, you can see that we have chosen to make a change in terms of the colors displayed. First, the main color of the app is changed to dark blue. Besides, in the cards on the apartment profile page, we chose to use colors more smartly and understandably than they were. As you can see we removed the red and green colors from the tabs, give all the cards the same color, and only when the user enters a specific card can it be seen that it has been given a green color- indicating that it was seen by the user - a check sign.
The new interface of the apartment profile
What happened when we select one of the cards:
After completing the card reading:
Also, the writing was done in a way that directly addresses both sexes in a way that does not pretend to be academic but in everyday language as is common in a conversation between people, with an emphasis on a young, fresh and attractive micro-copy which in our opinion will encourage a stronger connection with the user audience.
After:
Before:
More After:
Moreover, we chose to strengthen the young and experienced design line by designing icons from the same family with the same color pallete we chose (# 003050, # 1AD769) which will contribute to presenting the information and conveying the message more enjoyably.
Some examples to illustrate:
Lastly, we created an initial prototype with basic and relevant interactions that would allow us to test the above on potential users.
For illustration, a video sent to team members during the week is attached to update everyone on the latest changes made:
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