Week 11 - Low Fidelity Prototype For Our Main User Flow (06-13\01)

finalize our first version of low fidelity prototype, show it to at least 5 users and generate insights that will guide our future versions.

After receiving feedback on the initial design of our main screen in the app - the profile screen, we set ourselves several goals to end the week with a usability test with 5 users, as required.

In order to perform a guerrilla usability test, our main goal this week was to design an initial prototype of the user's main flow in the app, focusing on the onboarding process, the home screen, and the apartment profile.

One of the main challenges in our app is that the screen of the apartment profile necessarily depends on the onboarding process so it was important for us to design the full flow from start to finish, in order to draw the right conclusions from the initial use of the product by users.

The process of the prototype screens was challenging and fun at the same time. On the one hand, for the first time, it was possible to bring everything we had imagined and researched over the past few months into something tangible and working.

However, for the most accurate design of what we expected, we had to think in-depth about the content, the micro-copy, focusing on the main parameters that people mentioned for us in surveys and interviews, and finally unifying everything into a simple and intuitive product.

After the design, we created an initial prototype while combining interactions and transitions between the screens. As we know, this is a preliminary prototype, but it was important for us to give a small taste of the final product by combining vectors, illustrations, and micro-animations in some of the screens.

Later, we performed a usability test on 5 users.

For each test, we met for a zoom video call with the user, sent him the link of the prototype (via Figma), and watched throughout his use of the app. For this purpose, we first presented them with a scenario that they will have to embody:

A student who used to live in a rented apartment in Tel Aviv left it mainly because he was not satisfied with the owner of the apartment and the maintenance, but the environment of the apartment was good in his opinion. He is currently planning to move to a rented apartment in Beer Sheva for his studies. So interested before deciding to get confirmation that the property he found is indeed good.

Apart from the general guidelines, we have asked each user to act as he wishes, there is no correct answer and our goal is to test the product and not him. We asked them during use, to speak loudly and indicate to us their thoughts while using.

It was important to us not to lead users beyond the general guidelines.

Furthermore, in parallel with the design phase, we researched the question of how to obtain the information. One way was to access Facebook and extract information from posts in specific groups by keywords and given a Facebook profile, contact him automatically and get him to fill out a form (google forms for starters).

Following this, we created an initial drawing of the DB (the database where the information will be stored) which at this point relates only to the part of extracting the information from the groups on Facebook.

Pulling out posts from groups on Facebook> For posts that contain keywords, we would like to contact their advertiser> The questionnaire he fills out will create an "ASSET" profile under which there will be criteria with fields of "Rating value" + "Details".

To sum up the week, It is important to note that this week has been one of the most productive over the past few months. The power was high about the time allotted for the task. Therefore, we are excited about the results and full of anticipation for the coming weeks.