Week 2 - Become Experts In Our Domain (04-11\11)

The first acquaintance with group members and brainstorming around the issue of transparency while focusing on 2-3 domains.

“ Creativity is contagious - pass it on”

(Albert Einstein)

This week we officially started the project. At the beginning, we met for the first time, all five members of the group for a zoom video call, in the center of which we exchanged impressions, came up with ideas and brainstormed, to focus on a limited number of possible domains that communicate transparency, emphasizing personal connection, passion and feasibility.

At the end of the session, the selected domains were:

1. Financial Education.

2. Areas of employment.

3. Kindergarten education.

4. Working from home.

After selecting the domains, we were asked to go out and look for experts in the selected fields and conduct interviews to delve deeper into the field and identify the main points of pain and needs in each of them.

We met again for a zoom call in order to set schedules and assign tasks for the effective execution of the task. Each team member was asked to look for an expert who might be suitable for the selected areas and we pre-defined that in about three days we would meet again, to understand where we stand and calculate our steps forward.

Change In Plans

Three days later we had another zoom call that lasted about an hour and a half. This meeting was critical and essential to the continuation of the process. During the conversation each group member brought up his feelings and the impressions he received about the domains after the personal inquiry. Finally, we decided to make a change in the selected domains, emphasizing the connection of the group members to each issue and the common belief in finding the right domain for us, as a group. The final domain selected was: Animals & Pets.

The Interviews

We first conducted 3 interviews in total: In the field of animals we interviewed a dog trainer and a dog owner. In the field of travel culture we interviewed an inspector at the Nature and Parks Authority, In order to streamline the work processes we divided the responsibility evenly among the group members.

The insights gained from the interviews:

- There is a misunderstanding between what you think involves raising a pet and how it actually works.

- Owners need to understand the language to get to the dog and this is the way to create a better life routine for this transparency.

- Even though there are many pet training institutions, there is a failure in supervision and organization while avoiding the use of established and reliable methods.

- According to the interviewee, the correct dog training process is based on positive communication that is created from understanding the dog's body language and relies on scientific learning theories that provide a basis and evidence for this. According to her, people are unfamiliar or unaware of the variety of methods and their effectiveness and are content to search for unfounded articles that may write mostly false and misleading information.